(Reuters) - Online market research agency YouGov Plc (YOU.L) said on Monday full-year trading was in line with current market view and that its cost saving measures should help improving the underlying profit in the next financial year.
The company said all its geographies performed as expected in the last six months, including the recently acquired Clear Horizons business in the United States.
However, the company said it expected tough market conditions to continue at least until the end of 2009.
In April, the company had said it decided to scale back investment in non-core activities and reduce costs in areas which were not generating expected revenue growth, to cut annual operating cost base by about 2.5 million pounds.
The company, which provides research for Time Warner's (TWX.N) CNN, Google (GOOG.O) and Kellogg (K.N), said it continued to have a strong balance sheet and was cash generative.
Shares of the company were up 7.7 percent at 56 pence by 4:08 a.m. EDT on the London Stock Exchange.
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